Determining the cost of 3D architectural visualization and rendering services can seem simple at first, but in reality, it depends on multiple factors. While pricing can range anywhere from $99 to $10,000, having a clear understanding of what influences these costs is crucial for effective budgeting.

At Atrium, we prioritize transparency. Whether you’re working with us or another provider, we want to equip you with the knowledge to make informed decisions. This guide breaks down key pricing factors, project timelines, revision policies, and ways to optimize your rendering investment.

Factors Influencing 3D Architectural Rendering Pricing

Average 3D Architectural Rendering Pricing Based on Project Scale

Understanding the typical cost ranges can aid in budgeting:

Simple Residential Projects:

Simple Commercial Projects:

Complex Residential Projects:

Get 2 views of the same room for $550

Complex Commercial Projects:

How Project Timelines Affect Pricing

The Reality of Tight Deadlines

Standard vs. Rush Timelines

Why Timelines Matter

Managing Revisions Effectively

Understanding Revision Policies

The Impact of Excessive Revisions

How to Optimize the Revision Process

Choosing the Right Output Size for Your 3D Renders

Resolution Options

Why Higher Resolutions Cost More

How Clients Can Minimize Costs in 3D Rendering Projects

Keeping 3D rendering projects cost-effective is essential, especially when working within a set budget. At Atrium, we believe in maximizing value without compromising quality. By taking a strategic approach—defining clear project requirements, optimizing details, and streamlining collaboration—you can keep costs under control while still achieving exceptional results.

Define Your Project Scope

Overview: Clearly outlining your project’s scope and objectives from the start helps ensure an efficient workflow. A well-structured brief allows us to align with your vision early on, minimizing unexpected revisions.

Benefit: Saves time and resources by reducing back-and-forth adjustments.

Balance Detail Levels

Overview: The level of detail in your render impacts both cost and production time. While high-detail visuals enhance realism, they also require more resources.

Benefit: Finding the right balance helps maintain quality while keeping costs manageable.

Provide Comprehensive References

Overview: Supplying architectural drawings, 2D sketches, and material samples ensures that the rendering meets your expectations from the first draft.

Benefit: Reduces the need for revisions and streamlines the workflow.

Utilize Pre-Designed Assets

Overview: Incorporating existing 3D models and textures where possible speeds up production without compromising quality.

Benefit: Lowers costs by eliminating the need for custom-built assets.

Maintain Clear Communication

Overview: Staying engaged with your rendering team and providing timely, structured feedback helps keep the project moving smoothly.

Benefit: Prevents misunderstandings and minimizes unnecessary revisions.

Plan for an Efficient Timeline

Overview: Giving your project enough time for proper development ensures the best quality results without incurring rush fees.

Benefit: Keeps costs predictable and allows for a more refined final outcome.

Choose the Right Output Resolution

Overview: Selecting the appropriate resolution based on the intended use—whether for digital platforms, client presentations, or large-scale prints—optimizes both quality and efficiency.

Benefit: Helps manage rendering times and file sizes, reducing overall expenses.

Assess the Need for Animations

Overview: While animations and interactive elements add value, they also increase production time and costs. Determining whether they’re essential can help streamline your project.

Benefit: Focuses resources on what matters most, keeping the process efficient and cost-effective.

Hiring Options for 3D Renderings

Choosing the right professional is crucial:

How ATRIUM Calculates Your Project’s Cost

At ATRIUM, we tailor our pricing based on your project’s unique requirements. Our process includes:

Key Strategies for a Seamless 3D Rendering Experience

To ensure a smooth and successful 3D rendering project, consider these best practices:

Why Choose ATRIUM?

Partnering with ATRIUM offers:

By understanding the factors that affect pricing, planning your project efficiently, and choosing the right service provider, you can optimize your 3D rendering investment. At Atrium, we’re here to bring your vision to life with stunning, high-quality visuals that make an impact.

When it comes to 3D renderings, architects, designers, and real estate developers face a crucial decision: Should you hire an in-house 3D artist or collaborate with a specialized creative agency like ATRIUM? While having an in-house team might seem like the most straightforward option, outsourcing to an agency offers unparalleled flexibility, quality, and efficiency.

In this guide, we’ll compare In-House 3D Artist vs Atrium in terms of expertise, cost, scalability, and overall impact on your business. By the end, you’ll have a clear picture of which choice aligns best with your needs.

What is the best choice for you?

1. High Costs with Limited Flexibility

Hiring a full-time In-house 3D artist means committing to a salary, benefits, hardware, and software expenses. A quality artist can command $60,000–$90,000 per year, and that’s before factoring in additional costs like high-performance computers and rendering software subscriptions.

2. Limited Expertise

An in-house artist may excel in certain areas but might not have a diverse skill set. They often specialize in specific types of renderings and may struggle when faced with large-scale commercial developments or highly detailed interior visualizations.

3. Scalability Issues

Your workload fluctuates—some months are packed with projects, while others are quieter. An in-house 3D artist may not always have enough work to justify their salary, and during peak times, a single artist may struggle to meet deadlines.

4. Resource Constraints

Most design firms don’t have access to an extensive library of high-quality 3D assets, textures, or cutting-edge rendering software. This can limit the quality and realism of the final output.

5. Turnover and Commitment Concerns

The 3D industry is highly dynamic, and in-house 3D artists often move on to freelance or studio opportunities. High turnover rates lead to time-consuming hiring processes and potential disruptions in project timelines.

The Advantages of ATRIUM Creative Agency

1. Expertise Across Multiple Industries

We specialize in high-quality 3D renderings for a variety of projects, including residential, commercial, and interior design. We have collaborated on countless projects, bringing a wealth of experience to every visualization.

2. Cost-Effective Solution

Instead of committing to a full-time salary, you only pay for what you need. With us, there are no overhead costs like software licenses, training, or equipment—just exceptional visuals, delivered on time and within budget.

3. Scalability & On-Demand Service

We adapt to your workload. Need a single rendering for a small renovation project? Done. Have a large-scale development requiring multiple 3D views and 360° visualizations? We’ve got it covered—without the stress of hiring additional staff.

4. Access to Cutting-Edge Tools & Resources

We use industry-leading software, extensive material libraries, and the latest visualization techniques to ensure your renderings look as realistic and impactful as possible.

5. Reliable, High-Quality Results

Unlike in-house artists who may get bogged down with repetitive tasks, we bring fresh perspectives and top-tier quality control on every project. Plus, you don’t have to worry about sick days, vacation leaves, or talent turnover affecting your project timelines.

Side-by-Side Comparison

Why Architects, Designers, and Developers Choose us

While hiring an in-house 3D artist might seem like a convenient option, it often comes with high costs, limited expertise, and scalability issues. ATRIUM Creative Agency offers a more flexible, cost-effective, and high-quality solution, helping architects, designers, and developers bring their ideas to life with stunning visualizations.

Ready to transform your projects with top-tier 3D renderings? Contact us today and let’s bring your vision to life!

Welcome to the world of Instagram—a digital playground where stunning visuals reign supreme and businesses thrive on creativity. As an interior design aficionado, you understand the power of visuals in showcasing your talent and attracting clients. But mastering Instagram marketing? That’s a whole different ball game. Fear not! Armed with the right interior design Instagram tips, you can transform your account into a client magnet without breaking a sweat.

Your Instagram account is your digital portfolio—a window into your world of design. Use it to showcase your expertise and unique style. Share valuable content like design tips, industry insights, and behind-the-scenes glimpses of your creative process. Let your audience in on what sets you apart from the competition, whether it’s your commitment to sustainability or your signature design philosophy. After all, your story is what makes you stand out in a sea of competitors.

2. Crafting High-Quality Imagery: Picture-Perfect Posts

In the world of Instagram, quality is king. When it comes to showcasing your interior design projects, top-notch imagery is non-negotiable. Whether it’s a professionally shot photograph or a meticulously crafted 3D render, every post should be a visual masterpiece. Use before-and-after shots to highlight your transformative magic and showcase your versatility across different design styles. And if you’re lacking completed projects in a certain style, don’t fret! 3D rendering can help bring your concepts to life with photorealistic precision.

3. Interior Design Instagram Tips: Build Trust by Connecting Authentically

In a crowded digital landscape, trust is the currency of success. Build credibility by sharing glimpses of your authentic self and your design process. Go live to engage with your audience in real-time, offering insights, answering questions, and providing valuable design advice. By opening up and sharing your passion for design, you’ll forge meaningful connections and establish yourself as a trusted authority in your field.

4. Consistency is Key: Crafting a Cohesive Brand Identity

Your Instagram account is an extension of your brand—a visual representation of who you are and what you stand for. Maintain a consistent style across your posts, using cohesive colors, fonts, and layouts to create a unified aesthetic. Let your profile reflect the mood and vibe you want to evoke, whether it’s elegance and sophistication or warmth and coziness. And don’t forget to curate your Instagram highlights to showcase your best work and give viewers a peek behind the curtain.

5. Navigating the Algorithm: Playing by Instagram’s Rules

Ah, the infamous Instagram algorithm—a puzzle wrapped in a mystery inside an enigma. While it may seem like a daunting task, there are some tried-and-true strategies to boost your visibility. Post consistently to stay on the algorithm’s radar, and use relevant hashtags to expand your reach. Engage with your audience by responding to comments and direct messages, signaling to the algorithm that your content is worth prioritizing.

6. Harnessing the Power of Videos: Bringing Your Designs to Life

In a visual platform like Instagram, videos are a game-changer. Embrace the trend by incorporating videos into your content strategy, whether it’s design tutorials, behind-the-scenes footage, or captivating 3D animations. Use Reels and Stories to showcase your personality and design process, offering your audience a glimpse into your world. And don’t be afraid to get creative—after all, storytelling is at the heart of great design.

7. Maximizing Instagram Features: Leveraging the Tools at Your Disposal

Instagram is constantly evolving, introducing new features and functions to keep users engaged. Make the most of these tools by creating diverse stories with interactive elements like polls, quizzes, and calls to action. Utilize carousels to showcase multiple views of your designs or alternative design options. And don’t overlook the power of user-generated content—encourage your followers to use your branded hashtag and share their experiences with your brand.

8. Investing in Paid Ads: Boosting Your Reach

While organic reach is valuable, paid advertisements can give your brand a significant boost. Tailor your content to your target audience and experiment with ad settings to find what works best for you. And remember, consistency is key—investing in paid promotions regularly can help keep your brand top-of-mind for potential clients.

9. Engaging with Your Audience: Building Meaningful Connections

Last but not least, don’t forget to engage with your audience on a personal level. Include calls to action in your captions, respond to comments and messages, and encourage user-generated content with branded hashtags. By fostering a sense of community and connection, you’ll turn followers into loyal fans and brand advocates.

As you can see, mastering Instagram marketing doesn’t have to be rocket science. With a little creativity, consistency, and strategic thinking, you can transform your account into a powerful business tool. And if you ever need help bringing your design visions to life, remember that Creative Atrium is here to help. Contact us today to learn more about our interior 3D visualization services and take your Instagram game to the next level!

Ready to elevate your Instagram game? Contact us at Creative Atrium to transform your design visions into captivating visuals that stop scrollers in their tracks. Let’s make your Instagram account a client magnet!

In today’s digital landscape, optimizing your website for SEO is paramount to ensure your architectural firm stands out in a crowded market. Gone are the days of keyword stuffing; now, it’s all about creating valuable, human-centered content that resonates with your audience. As experts in the field, we understand the importance of marrying user experience with SEO best practices to drive traffic and attract clients. Here are ten essential tips to help you increase your firm’s website visibility and reach new heights in the digital realm.

1. Choose Keywords Wisely: Unlocking the Power of Search

Keywords are the cornerstone of any successful SEO strategy. Start by defining the services your firm offers and conducting thorough keyword research to identify relevant terms and phrases. Embrace both long-tail and short-tail keywords to capture a diverse range of search queries. Remember, specificity is key—focus on keywords that directly align with your expertise and target audience’s search intent.

Pro Tip: Incorporate primary keywords into meta tags to enhance visibility and relevance.

2. Diversify Landing Pages: Tailoring Your Content for Every Audience

Create dedicated landing pages for each service your firm provides to cater to different audience segments effectively. Whether it’s residential, commercial, or industrial architecture, each landing page should offer unique value and address specific search queries. By optimizing landing pages for targeted keywords, you can increase organic traffic and improve SEO rankings.

3. Maintain a Blog: Engaging and Educating Your Audience-an Essential SEO Tip for Architects

A well-maintained blog is a powerful tool for attracting and engaging potential clients. Use it to address common pain points, answer frequently asked questions, and showcase your expertise. Conduct keyword research to inform your content strategy and ensure your blog posts align with your firm’s services and areas of specialization.

Pro Tip: Regularly update and optimize old blog posts to improve search visibility and relevance.

4. Use High-Quality Visuals: Captivating Your Audience with Compelling Imagery

Visuals play a crucial role in capturing users’ attention and conveying your firm’s design prowess. Invest in high-quality photography, videos, and 3D visualization to showcase your portfolio in the best possible light. Don’t forget to optimize images with relevant keywords and descriptive alt text to improve SEO visibility in image search results.

5. Increase Your Website Speed: Enhancing User Experience and Search Rankings

A fast-loading website is essential for both user satisfaction and search engine rankings. Optimize images and multimedia files to reduce file sizes and minimize page load times. Implement caching mechanisms and avoid excessive redirects to streamline the browsing experience for your visitors.

6. Ensure Your Website Is Adaptable: Embracing Mobile Responsiveness

With an increasing number of users accessing the internet via mobile devices, it’s imperative to ensure your website is mobile-friendly. Responsive design ensures a seamless browsing experience across all devices, improving engagement and SEO rankings.

7. Use External Links: Building Authority and Credibility

External links from reputable sources can significantly impact your firm’s search engine rankings. Seek opportunities to collaborate with industry publications and authoritative websites to earn backlinks to your site and also gain SEO tips for architects. Prioritize quality over quantity and focus on securing links from relevant, trustworthy sources.

8. Engage Experts: Leveraging Influencers and Thought Leaders

Collaborating with industry experts and influencers can enhance your firm’s credibility and visibility online. Feature guest contributors on your blog and seek opportunities to contribute content to external publications. By associating your brand with reputable professionals, you can attract new audiences and strengthen your online presence.

9. Track SEO Metrics: Monitoring Performance and Optimization Opportunities

Utilize tools like Google Search Console and Google Analytics to track key SEO metrics and monitor your website’s performance. Keep a close eye on keyword rankings, organic traffic, and user engagement metrics to identify areas for improvement and optimization.

10. Don’t Neglect PR: Amplifying Your Brand’s Reach and Recognition

Public relations efforts can complement your SEO strategy by increasing brand awareness and generating valuable backlinks. Publish expert articles on industry platforms, participate in speaking engagements and events, and cultivate relationships with media outlets to enhance your firm’s visibility and reputation.

Pro Tip: Monitor branded search queries to gauge user interest and adjust your PR efforts accordingly.

Incorporating these SEO tips into your architectural firm’s digital marketing strategy can yield significant results in terms of visibility, traffic, and client acquisition. Remember, SEO is an ongoing process that requires continuous optimization and adaptation to changes in search algorithms and user behavior. By staying informed, proactive, and creative, you can position your firm for success in the digital age.

Ready to elevate your architectural firm’s online presence? Contact us today to learn more about our architecture rendering services and discover how we can help you create stunning visuals that resonate with your audience and drive results. Let’s help you to transform your website into a powerful marketing tool that sets you apart from the competition!

In the ever-evolving landscape of real estate marketing, outdoor advertising continues to play a pivotal role in captivating potential buyers and driving property sales. While digital technologies have revolutionized the industry, the physical presence of billboards and signs remains a potent tool for reaching audiences where they live, work, and play. As experts in architectural rendering, we understand the nuances of outdoor advertising and how it can be optimized to maximize impact and attract new clients. Here are five essential tips to elevate your real estate outdoor advertising campaigns and stand out in a competitive market.

1. Strategic Placement for Maximum Impact

The success of outdoor advertising hinges on one critical factor: location. Identifying high-traffic areas frequented by your target audience is essential for ensuring maximum visibility and engagement. Rather than blanket advertising across generic locations, focus on strategic placement near venues and neighborhoods relevant to your property offerings.

2. Concise Messaging for Instant Connection

In a world inundated with information, brevity is key to capturing attention and conveying your message effectively. Keep outdoor advertising copy short, sweet, and to the point, allowing visuals to take center stage. Craft compelling phrases that tap into the aspirations and desires of your target audience, compelling them to learn more.

3. Harness the Power of 3D Visualization

For properties still in development, leveraging 3D rendering is a game-changer in outdoor advertising. Renderings offer a lifelike portrayal of future projects, allowing potential buyers to visualize themselves in the space long before construction is complete. From luxurious estates to modern apartment complexes, 3D visuals captivate audiences and showcase the full potential of your properties.

When The Park View, a 63-apartment residential development in Punta Cana Village, was ready to hit the market, the team needed visuals that could capture its unique appeal and help potential buyers envision their future homes. That’s where our 3D renderings came in.

We created photorealistic visuals that highlighted everything The Park View had to offer—stunning views of the central park, lush open spaces, and resort-like amenities such as the pool terrace, rooftop lounge, and panoramic elevators.

These renderings became the centerpiece of the project’s marketing efforts, featured across websites, flyers, and advertising campaigns. By showcasing the development’s lifestyle in vivid detail, the images didn’t just inform—they evoked a feeling. Prospective buyers could imagine themselves living there, enjoying the tropical breeze, or relaxing by the pool, all before construction even began.

The result? A marketing campaign that stood out in a competitive market, helping generate buzz and driving inquiries that turned into sales. Our renderings transformed The Park View from an idea into an irresistible reality for future residents.

4. Focus on Lifestyle Enhancement

Beyond architectural features, successful outdoor advertising emphasizes how a property can enhance the lives of potential buyers. Tailor messaging to address the specific needs and desires of your target demographic, highlighting the lifestyle benefits and unique selling points of each property. Whether it’s urban convenience, suburban serenity, or coastal luxury, speak directly to the aspirations of your audience.

5. Cultivate Brand Recognition and Consistency

Building a strong brand identity is essential for long-term success in outdoor advertising. Develop a cohesive visual style, incorporating logos, fonts, and color schemes that are instantly recognizable and synonymous with your brand. Consistency across all advertising channels fosters trust and familiarity, ensuring your brand remains top of mind for potential buyers.

In conclusion, real estate outdoor advertising offers a powerful avenue for connecting with potential buyers and showcasing your property portfolio. By strategically placing ads, crafting concise messaging, leveraging 3D visualization, focusing on lifestyle enhancement, and cultivating brand recognition, you can create impactful campaigns that resonate with your audience and drive tangible results.

Ready to elevate your outdoor advertising strategy and attract more clients? Contact ATRIUM today to explore our architectural rendering services and bring your property promotions to life! Let us help you create compelling visuals that capture attention, spark imagination, and inspire action. Together, we’ll take your real estate marketing to new heights!

In world, architecture firms can’t rely on word-of-mtoday’south and traditional marketing alone. To stand out and make connections, especially online, architects need digital strategies that are as thoughtful as their designs. Let’s dive into a few easy-to-implement approaches that can help you attract new clients, showcase your work, and create a strong online presence.

1. Create a Stunning Online Portfolio

Let’s start with the foundation: your portfolio. A well-designed website is essential. Think of it as your digital calling card, a place where potential clients can see your style and understand your strengths. It should showcase your best projects with high-quality images, 3D renderings, and maybe even walkthrough videos. Make sure each project tells a story, whether it’s a modern residential home or a sprawling commercial space.

Pro Tip: Make it easy to navigate! Clients should be able to find your contact info, portfolio, and a bit about your process without too much digging.

2. Leverage 3D Rendering and Virtual Tours

The shift toward digital presentations in architecture has never been stronger. With tools like 3D rendering and virtual tours, you can give clients a true sense of space and design, right from their screens. Imagine a client exploring your design from different angles, zooming in on details, and experiencing the layout as if they’re standing in the room. That’s the magic of 3D and virtual tools.

Pro Tip: Virtual tours can be particularly powerful for real estate developers and commercial clients who may not be able to visit the space in person. They can save you time explaining details by allowing clients to see them directly.

3. Embrace Social Media for Connection and Inspiration

Social media isn’t just for lifestyle brands—it’s a growing platform for architects to connect with audiences and showcase their work. Platforms like Instagram, Pinterest, and LinkedIn are great for sharing images, sketches, and behind-the-scenes moments of your projects. Potential clients love to see the process, not just the finished product.

Pro Tip: On Instagram, consider creating short videos of “before and after” renderings. Pinterest is also a favorite for design-minded clients who are often on the hunt for inspiration and may stumble upon your work.

4. Write Engaging Blog Posts on Architecture Topics

If you have a unique perspective on design trends, sustainability, or what goes into creating a particular type of building, why not share it in a blog? Writing blog posts on your website can boost your search engine visibility and help you connect with clients who are looking for information in the early stages of a project. Plus, blogs position you as an authority in your field.

Pro Tip: Write about topics that resonate with your target audience, like “5 Sustainable Design Tips for Your Next Project” or “How 3D Rendering Brings Ideas to Life.” And don’t worry about sounding overly formal—just keep it real and relatable!

5. Optimize Your Website for Local SEO

While your designs may be appreciated globally, most of your clients are likely in your city or state. Make sure your website is optimized for local search terms like “San Diego architect” or “Los Angeles commercial design firm.” This will make it easier for people in your area to find you. Local SEO involves things like adding your business to Google My Business, including location-based keywords on your website, and asking satisfied clients for reviews.

Pro Tip: Clients are often impressed by well-curated, project-specific details that mention local influences or favorite neighborhood features—mentioning these can help your site rank higher.

6. Showcase Client Testimonials and Case Studies

People like to know what it’s like to work with you. Client testimonials and case studies give them an inside look. Consider adding testimonials to your homepage or a dedicated testimonials section. Case studies can be especially impactful, walking clients through the specifics of a project from start to finish, including any challenges you overcame.

Pro Tip: Don’t just talk about the finished building—share the journey, too. For instance, if you created a home that reduced energy costs or reimagined a small space, share those details. Real-life benefits resonate with clients.

7. Collaborate with Industry Influencers and Blogs

You don’t have to go it alone. Connect with bloggers, influencers, or other design firms to expand your reach. Maybe an interior design blogger would love to showcase your project, or a sustainable architecture influencer would like to highlight your eco-friendly work. Collaborating with industry leaders helps you reach a wider audience, and clients often value the credibility boost from a trusted source.

Pro Tip: Find influencers and bloggers who resonate with your niche. If sustainable architecture is your thing, reach out to those who cover environmental topics. If you specialize in modern homes, find influencers who focus on home design.

8. Use Email Marketing to Stay Top of Mind

Email marketing may sound old-school, but it’s incredibly effective for architects. A monthly newsletter can keep you connected with past clients, collaborators, and people who are following your work. Share updates on recent projects, upcoming events, or insights into design trends. It doesn’t have to be fancy—just a few visuals and a bit of text that adds value.

Pro Tip: Consider segmenting your email list. This way, you can send more targeted content to past clients, new prospects, or even contractors you’ve worked with.

9. Monitor Your Online Reputation

Finally, in the digital world, reputation matters. Keep an eye on your online reviews and respond promptly. Happy clients? Encourage them to leave a review on Google, Yelp, or Houzz. Even if there’s a challenging review, a thoughtful response shows potential clients you care.

Wrapping It Up

Marketing in the digital age may seem daunting, but it’s really about telling your story and connecting with people who value your work. By focusing on your online presence, leveraging social media, and optimizing for local search, you’re setting yourself up for success. With a little time and creativity, your architecture firm can make a big impression online, attracting the right clients and showing the world what you can do.

Have questions about where to start? Don’t hesitate to reach out!

Hey there! If you’re an architect or a small firm curious about 3D rendering services, you’re in the right place. Today, we’re diving into some of the most frequently asked questions we get from architects just like you. Whether you’re new to outsourcing renders or simply want a better idea of what to expect, let’s get those answers!

Introduction

3D rendering has become an invaluable tool for architects, helping bring concepts to life in ways that resonate with clients and teams alike. It not only adds a touch of photorealism to your projects but also makes communication smoother and more engaging. Yet, we know you’ve got questions! So, we’ve compiled the top questions architects ask to make your decision to outsource rendering easy, efficient, and informed. Let’s get started.

1. How long does it typically take to complete a 3D render?

One of the first questions on everyone’s mind! The timeline depends on the project’s scope, detail, and, of course, deadlines. A single-room render may only take a few days, while a full architectural development might take a couple of weeks. Clear communication on needs and revisions helps set a reliable timeline.

2. Can we match renders to our firm’s style?

Absolutely! We love working with architects to match renders to their unique aesthetic, whether minimalist, contemporary, or more traditional. When starting, share references, style guides, or mood boards to capture the essence of your brand. Customization is key here—think of it as translating your architectural identity into a visual experience that feels like you.

3. What’s the difference between a 3D render and a 360 view?

Great question! A 3D render is a static, photorealistic image showing a particular viewpoint. A 360 view, on the other hand, is interactive, allowing viewers to ‘move’ around a space. Think of 3D renders as framed snapshots and 360 views as immersive experiences where clients can explore the space themselves.

4. How many revision rounds are typically included?

Most projects come with 1-3 rounds of revisions. This lets us fine-tune details while staying efficient. We recommend providing clear feedback after each draft, so every revision brings the render closer to your vision. And don’t worry—our goal is to make sure you’re thrilled with the final outcome.

5. Are textures and materials accurate to the final project?

Yes! In fact, one of the biggest benefits of 3D rendering is the accuracy it offers. We use textures and materials that closely mimic what will be in the actual build, from marble countertops to wood grain and beyond. This level of realism helps your clients envision the final space with confidence.

Get your project estimated in just 1 hour – fill out this brief! Project Brief

Every year, more architects, real estate developers, and agents are embracing the power of 3D rendering. At ATRIUM, we’re proud to support these professionals by delivering high-quality exterior renderings that help bring their visions to life. To make each project seamless, we’ve developed an easy-to-follow workflow that we use for every exterior 3D rendering project.

Let’s walk through the key steps that make up our process, so you know exactly what to expect from start to finish.

1. Submitting Your Project Brief

It all begins when we receive your project brief. This is the foundation of a successful 3D rendering project. What should the brief include? Here’s what we recommend:

Optional but helpful items include sketches, Revit 3D models, and texture samples. The clearer your brief, the smoother the entire process will be.

2. Approving Grayscale Renders

Once we have your brief, our team gets to work creating grayscale, or “clay,” renders. Think of these as the skeleton of your project—they show the core structure and surrounding elements but don’t yet have colors or textures.

At this stage, you’ll review the overall geometry and camera angles. This is your chance to confirm that everything matches your vision or request changes if needed. We typically offer 1-2 rounds of revisions to fine-tune these grayscale drafts before moving on.

3. Approving Color Proof 1 — Adding Materials and Textures

Now, the fun part begins! We add colors, textures, and environmental details to bring your design to life. You’ll see your project in vibrant 2K quality, complete with realistic elements like materials, lighting, greenery, and even people if desired.

During this phase, we encourage your feedback on how the materials and surroundings look. Up to three rounds of minor adjustments can be made to ensure your project feels just right.

4. Receiving Your Final 3d Rendering

Finally, your project reaches the finish line. We fine-tune the render with post-production techniques using Photoshop to adjust lighting, contrast, and color balance. This final touch ensures your images look polished and hyper-realistic. Typically, our renders are delivered in 4K resolution, perfect for print sizes up to A1. Need a different resolution? Just let us know!

At this stage, we’re always excited to hear your thoughts. Your feedback helps us refine our process and deliver even better results for future projects.

Get your project estimated in just 1 hour – fill out this brief! Project Brief