Project Details
Client Name
The Gabriel at Georgetown
Category
Google Ads (YouTube + Display)
Before construction began on their $45M luxury condo project, Veridian needed more than awareness — they needed anticipation. Competing against dozens of high-rise projects, they required a campaign that made theirs feel iconic.
The Atrium Approach
We treated the launch like a gallery opening. Cinematic teaser videos became the opening act on YouTube, while display ads were curated across finance, lifestyle, and architecture publications — all hyper-targeted to Chicago’s high-net-worth audience.
The Transformation
- 210,000+ targeted views with 34% view-through rate (vs. 18% industry avg.)
- Display ads delivered 0.94% CTR (4x industry average)
- 487 buyer inquiries → 23 private showings secured
“Atrium helped us get people excited about the project even before it was built. It made a huge difference in how quickly buyers started showing interest.”
— Development Manager, Veridian
How can we help you?
Serving clients worldwide from our studio in Mexico