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Project Details

Client Name

Ulrika Edin Property Stylist

Category

Branding

The Challenge: A Full-Service Stylist Ready to Be Seen 

Ulrika Edin is a property stylist, remodel lead, and project manager serving California’s North Bay. She offers the whole package—design, permits, remodeling, and styling—under one roof so clients don’t have to make a thousand decisions or juggle vendors. She wanted a brand and website that matched that seamless experience and reflected her mission and values: personalized, functional, and stunning homes with stress-free, end-to-end project management.

From her intake, we learned her core mix (approx.): 70% remodels, 15% interiors, 15% styling, and a client base of middle- to high-income homeowners 35+ in the North Bay—busy families who want a turnkey transformation from “house to home.” She also asked for a logo that emphasizes “PROPERTY STYLIST,” with a symbol that nods to hands-on craft (e.g., a nail) and room for service descriptors (Design · Remodel · Styling).

Website goals: help visitors learn her services, showcase work, promote the brand, and support a compact page architecture (Home, About, Contact + Services/Portfolio/Testimonials as needed) in a modern, organic, minimal aesthetic.

Gallery

The Atrium Approach

Curated, Not Mass-Market

At ATRIUM, every engagement is treated like a commissioned artwork—bespoke, never templated. Andrea shaped the strategic foundation; Diego ensured the system would perform (clarity of offers, intuitive flows, SEO-ready structure, and lead capture). This is the Atrium Principle in action: strategy, artistry, and marketing brought into one aligned space.

1. Strategic Foundation

  • Brand Vision & Narrative: We translated Ulrika’s “From House to Home” promise into an editorial brand story that champions seamless, start-to-finish delivery.
  • Positioning & Pillars: Stress-free project management, functional beauty, and full-service execution as differentiators.
  • Audience & Market Cues: North Bay families and professionals; modern, organic, minimalist visual bias.

2. Editorial Visual Identity

  • Logo System: Primary mark emphasizing PROPERTY STYLIST + modular lockups to add “Design · Remodel · Styling” when needed (vehicle decals, workwear, site signage), honoring Ulrika’s request.
  • Color & Type: Three concept routes explored (elegant/modern neutrals; contemporary/minimal greens; warm/organic terracottas), then refined into a timeless, high-legibility palette + serif/sans pairings for polish and warmth.
  • Brand Pattern & Composition Styles: Built for packaging, printables, and digital cards.

3. Branded Collateral & Sales Tools

  • Client-facing kit: Business cards, note cards, stationery, presentation folders, signage concepts (truck/yard/site), and printables to support in-home consults.
  • Project artifacts: Spec sheets and room/story cards formatted to guide decisions during remodels (reduces overwhelm and accelerates approvals—core to Ulrika’s promise).
  • Event & Ops details: Light packaging accents and prop/label designs to keep experience cohesive.

4. Website Redesign (Curated Like a Gallery)

  • Site structure: Home, About, Contact, with Services, Portfolio, Testimonials as modular pages; designed to be scannable and conversion-ready.
  • Primary objectives: educate on services; showcase transformations with before/after; position full-service capability and reduce perceived friction.
  • Visual language: modern/organic/minimal; generous white space; editorial photography direction that favors natural light, texture, and materiality.
  • Conversion design: clear pathways to consultation requests and contact, optional scheduling add-on scoped for phase 2.
  • Content strategy: concise service menus, process steps, and “From House to Home” messaging carried across the site.

The Collaboration

Structure that Protects Exploration

Ulrika is highly hands-on and quality-driven. To keep decisions clear without slowing momentum, we used a phased route process—moodboards → three logo/color routes → refinements—mapped to your standard timeline (brief, proposals, kickoff, creative session, adjustments, guidelines, brand folder).

The Transformation

A Cohesive System Clients Can Feel

  • Signature Identity: A logo system that foregrounds PROPERTY STYLIST and can flex with descriptors for trucks, apparel, and site signage.
  • Collector-worthy Toolkit: Collateral, printables, and digital assets that make consults feel guided—reducing decision fatigue and keeping projects on track.
  • Website as a Gallery: A minimal, modern site that orients prospects quickly, shows depth of service (design → permits → remodel → styling), and invites a conversation.

““From House to Home isn’t just a tagline anymore—it’s how clients experience our process, start to finish”

 — Ulrika Edin Property Stylist

Why It Matters

Resonates With High-End Homeowners

  1. Curated, not mass-market: Every touchpoint feels intentional and consistent with her full-service promise.

  2. Art + Strategy in harmony: Editorial aesthetics and clear flows reduce overwhelm and move projects forward.

  3. White-glove clarity: Templates and asset libraries save time in consults and keep the experience elevated without added effort.

Deliverables (Brand + Web)

Branding

  • Strategy, narrative, pillars, and audience definition
  • Logo suite emphasizing PROPERTY STYLIST + optional service descriptors
  • Color palette, typography system, brand pattern, composition styles
  • Brand book & usage guides
  • Stationery, business cards, note cards, presentation folder
  • Signage concepts (vehicle/yard/site), packaging accents, prop/label designs
  • Printer sourcing and production coordination

Website

  • Site architecture (Home, About, Contact + Services/Portfolio/Testimonials modules)
  • Modern/organic/minimal visual direction; editorial photography guidelines
  • Service menus, process pages, before/after storytelling
  • Conversion UX (contact prompts; optional scheduling in phase 2)

Milestones

Typical Atrium Timeline

Brief & Questionnaire → Branding Proposals → Kickoff → Creative Session → Adjustments → Brand Guidelines → Brand Folder. (2w / 3–6d / 2w / 1w / 1w / 1w).

The Atrium Principle at Work

Andrea (Strategic Vision): curated the identity and site like a limited-edition collection—every element intentional, consistent, and on-brand.

Diego (Performance Precision): ensured the system works in the wild—clear offers, intuitive flows, and assets that support real-world selling.

Transformation, not just deliverables: the brand and website now help Ulrika communicate with impact, streamline approvals, and move projects forward.

The Promise

“Transformations, not just deliverables”

L’AGENCE is no longer just a brokerage — it’s a signature, collector-worthy experience that signals trust, sophistication, and care from the very first interaction.

How can we help you?

Serving clients worldwide from our studio in Mexico