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Project Details

Client Name

The Gabriel at Georgetown

Category

Branding

The Challenge

Western Securities USA Limited faced a common developer dilemma: how do you create buzz and drive pre-leasing before a property is built?

For The Gabriel at Georgetown, a Class-A multifamily community in Texas, they needed:

  • A cohesive brand identity that positioned the property as modern and premium.

  • High-quality visual assets to fuel website content, social campaigns, and print collateral.

  • A detailed site plan and unit floor plans that simplified sales conversations and guided prospective residents.

  • A partner who could not only create assets but also coordinate with vendors to keep execution seamless.

Gallery

The Atrium Approach

From Brand to Sales Enablement

At ATRIUM, we act as more than a design studio — we become a single accountable partner who ties strategy, visuals, and execution together.

1. Branding & Messaging

  • Brainstormed community names → selected The Gabriel at Georgetown.
  • Designed logo, palette, and visual identity to balance modern sophistication with warmth.
  • Created messaging pillars to unify print, digital, and on-site experiences.

2. Visualization Suite

  • Produced photoreal exterior + interior renderings to showcase the property pre-construction.
  • Developed a detailed site plan — a tool that became the centerpiece of sales presentations.
  • Designed floor plans for every unit type, optimized for web, brochures, and social content.

3. Collateral & Coordination

  • Created print and digital marketing materials for launch campaigns.
  • Coordinated directly with printers to ensure flawless execution and brand consistency.
  • Delivered files in both web and print formats, empowering the developer’s team to move fast.

The Collaboration

Western Securities wanted a partner who could streamline the complexity of a large launch. Instead of juggling multiple vendors, they had one team — ATRIUM — who:

  • Guided them through every step, from naming to collateral.
  • Coordinated directly with vendors, freeing their marketing team from bottlenecks.
  • Delivered each asset aligned to the same standard of quality.

This seamless partnership ensured their vision moved from concept to reality with speed and consistency.

The Transformation

With ATRIUM’s full-service approach, The Gabriel at Georgetown launched with confidence and momentum:

  • Pre-leasing conversations started early, powered by renderings and floor plans that gave prospects clarity.
  • Sales reps reported faster decision-making with detailed site + unit plans.
  • Marketing teams deployed consistent branding across web, social, and print without rework.

“Atrium was incredible to work with on The Gabriel. They guided us through branding, created our logo, delivered floor plans, renderings, and even coordinated with our printing team. Everything was consistent — from the website to our brochures to our social campaigns. The site plan, especially, became a key tool for our sales reps. Having Atrium as a partner tied everything together and made our launch a success.”

 — Western Securities USA Limited

Why It Worked for High-End Developers

To High-End Real Estate Teams

  • One Partner, Many Deliverables → No vendor juggling, no lost time.
  • Consistency Across Every Touchpoint → Branding that looked and felt the same everywhere.
  • Sales-Ready Tools → Site plans and unit layouts that built trust instantly.
  • Executive-Level Service → ATRIUM handled the details so the client team could focus on strategy and leasing.

Deliverables

  • Brand strategy and naming
  • Logo and full visual identity
  • Messaging pillars for print + web
  • Photoreal exterior and interior renderings
  • Detailed site plan
  • Unit floor plans (web + print)
  • Marketing collateral for brochures + social campaigns
  • Vendor coordination for print production

Milestones

  • Naming & Logo Development → Early brand approval gave sales team assets for teasers.
  • Visualization Suite Delivered → Used in pre-leasing campaigns before construction.
  • Site Plan Approved → Became the hero piece for investor + sales presentations.
  • Collateral Rollout → Coordinated with vendors to launch brochures + signage in time for property promotion.

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The Atrium Principle at Work

ATRIUM brings strategy, artistry, and execution under one roof. For The Gabriel, this meant:

● Andrea set the creative direction and ensured the brand reflected sophistication.

● Diego made sure every asset performed — serving sales, marketing, and investor needs.

● Together, they delivered a seamless, luxury-grade system that transformed a property still in development into a brand-led experience ready to sell.

How can we help you?

Serving clients worldwide from our studio in Mexico