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Project Details

Client Name

Luna Wellness Studio

Category

Meta Ads (Instagram & Facebook)

Luna Wellness was launching an exclusive membership program. Their past campaigns collected likes, not loyal members. They needed visibility without diluting their luxury positioning. 

The Atrium Approach

We designed campaigns as if they were editorial spreads — visually arresting, curated for Instagram’s gallery format. A tiered funnel transformed intrigue into intimacy: awareness ads, a lead magnet (“7 Rituals for Renewal”), and an invitation-only consult for membership. 

The Transformation

From Fragmented to Collectible

  • 312 qualified leads at $9.42 CPL
  • 30 new memberships sold pre-launch (goal was 10)
  • 3x return on ad spend 

      “For the first time, the ads felt like us. They helped us share what we do in a real way, and the response was better than we ever imagined.”

       — Founder, Luna Wellness 

      How can we help you?

      Serving clients worldwide from our studio in Mexico