Client Spotlight:
L’AGENCE Napa Valley
From Boutique to Signature Brand:
How ATRIUM Transformed L’AGENCE into a Collector-Worthy Experience in Identity & Marketing
Project Details
Client Name
L’AGENCE Napa Valley
Category
Complete Service
A Brand Ready for Growth, But Not Yet Seen.
Florence Ropelewski, broker and founder of L’AGENCE Napa Valley, had built a reputation for refined taste and client-first service. Clients admired her Parisian elegance and approachable warmth, yet her brand and marketing presence did not reflect the sophistication or scale of her work.
Her team at the time was only two agents, managing a small number of listings. Florence wanted to grow, but she needed two essential things. First, a brand system that could capture her signature style while scaling with her team. Second, a marketing strategy that could give her properties visibility, attract the right buyers, and position her as an authority in Napa’s luxury real estate market.
She did not need just a new logo or more social posts. She needed a transformation that aligned her identity with her presence, ensuring every touchpoint felt intentional, elevated, and effective.
The Atrium Approach
Strategy and Artistry in Harmony
At ATRIUM, every engagement is treated like a commissioned artwork, bespoke, intentional, and designed to perform. Andrea shaped the strategic brand vision while Diego built the marketing system to deliver visibility, leads, and growth.
Part One
Branding: Curated Like a Fine Art Collection
We created a complete brand world for L’AGENCE. This included:
- Strategic Foundation with vision workshops, brand narrative, personas, and messaging rooted in approachable luxury.
- Visual Identity with a full logo suite, a Paris-meets-Napa color palette, curated type pairings, and a brand pattern.
- Collateral and Touchpoints from yard and office signage to stationery, packaging, brochures, and gifting pieces designed to leave a lasting impression.
- Editorial Content and Creative Direction including social media guidance, newsletters, and a ten-chapter Napa Valley Guide produced as a signature client gift.
- Digital Refinements with website updates, social templates, highlight covers, and seasonal communications.
Every element was carefully curated to create consistency, elegance, and warmth.
Part Two
Marketing: A Digital Gallery for Real Estate Growth
With the brand established, we turned to visibility. Instead of generic real estate ads, we designed Meta campaigns that presented Florence’s listings like gallery exhibits. Cinematic creatives showcased properties as collectible works. Precision targeting reached high-value buyers across Napa and beyond. Optimized funnels drove traffic to open houses, profile growth, and direct inquiries.
- Results between April and September 2025
- More than 156,000 ad views and 23,000 impressions
- Click-through rate of 2.7 percent, above industry standards
- Over 731 new profile followers directly from ads
- More than 1,000 clicks at an efficient cost-per-click of $1.19
- Significant increases in open house attendance and qualified buyer leads compared to pre-ATRIUM activity
Florence’s listings were no longer hidden. They became visible, magnetic, and positioned as part of a larger lifestyle brand.
The Transformation
From Fragmented to Collectible
Today, L’AGENCE presents as a cohesive, collector-worthy brand experience. Clients encounter the same elegance whether they see a yard sign, scroll through Instagram, or receive the Napa Valley Guide as a gift.
Her team has grown from two to three agents and now manages nine or more listings at a time. In 2023 they closed 29 homes, and by September 2024 they had already closed 27 more, showing sustained growth.
Her online presence is no longer dormant. It is active, engaging, and consistently generating quality leads. The Napa Valley Guide has become a signature piece, positioning her as both a trusted advisor and a cultural voice in the community.
“It finally feels like our brand matches the level of service we give. Atrium understood our vision and made it tangible. Now everything from our signs to our social media just feels right.”
— Florence Ropelewski, Broker/Owner
The Atrium Principle
in Action
Andrea curated the brand system with strategy and artistry. Diego amplified it with precision marketing that delivered measurable growth. Together, this work embodies the Atrium Principle, where creativity and performance converge into transformations rather than deliverables.
Why it matters
For Boutique Real Estate Teams
Consistency builds trust. When every detail aligns, a brand instantly feels established.
Marketing accelerates growth. A refined identity paired with precision campaigns ensures visibility, leads, and sales.
Transformation creates authority. L’AGENCE is no longer just a boutique brokerage. It is now a signature experience positioned alongside legacy luxury brands.
How can we help you?
Serving clients worldwide from our studio in Mexico