Project Details
Client Name
Étoile Interiors
Category
Email Marketing Campaign
Étoile Interiors had a list of 2,400 past and potential clients — dormant, untouched, uninspired. They wanted to reawaken this audience before unveiling a new service collection.
The Atrium Approach
Strategy and Artistry in Harmony
We crafted a three-act narrative:
- The Forgotten Details That Make a Home Feel Alive – educational, intimate.
- Behind the Scenes of a Penthouse Transformation – cinematic, inspiring.
- An Exclusive Invitation to Private Design Consult Week – conversion with exclusivity.
The emails read less like promotions and more like entries from a designer’s private journal — personal, elegant, sensory.
The Transformation
- 52% open rate (vs. 21% industry average)
- 37 consultations booked (goal was 20)
- 6 projects closed within 90 days → $480,000 revenue
“The emails finally felt personal and true to us. People actually enjoyed reading them, and we started getting more clients reaching out.”
— Owner, Étoile Interiors
How can we help you?
Serving clients worldwide from our studio in Mexico